Is the offer for your service or products so irresistible that your ideal clients / customers would say to themselves, “I would be an absolute idiot to do business with anyone else.” When your offer and service looks just like your competition, you force people to shop on price. If you’re not the lowest prices in town, there is no advantage to being the second lowest. So, you can serve the masses or you can serve the classes. I assure you, the latter is much more exciting and profitable. Remember, people do not shop on price first. Most of us
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